Why winning brands win
The future of branding lies at the intersection of authentic leadership, experience design, and building communities. Beyond a mere logo, your brand is an emotive medium to communicate your worldview and the position your company holds in that world. It’s
Cost per lead – Online marketing
In business, leads are everything. Without generating leads, you can't generate sales and without sales, you have no business. With the introduction of digital and online marketing platforms, businesses have had to re-look their lead generating methods. Many businesses have
The 4 “P’s” of Marketing (And an extra P)
A critical component of Marketing is messaging. This entails creating messages that are memorable. This article is about the main P's of marketing. Alliterating P's is a popular way to create a memorable acronym. There is a saying that comes
Evolve your brand culture – Your Ethos.
As we did in Evolve Your Brand Culture: Part 1 - Your History, we start off by comparing your brand as a country. Think of your brand as a nation, and then ask yourself: what is our unifying ideology? Your brand's ethos
How to write an effective mission statement.
An effective mission statement is a very important aspect of any brand. Not only does it tell your customers who you are, but it dictates to employees what your brand is about and who you are as a business. Writing
How to Get Your Brand Online
A STEP BY STEP GUIDE TO GETTING YOUR BRAND ONLINE Most start-ups and young businesses face the challenge of getting their brand online. They don't know where to start and end up doing it all wrong. This guide is specifically created
The history of the olympic logo
Comprising of five interlocking rings, the Olympic logo is one of the most recognizable icons in the world. Building a brand that can last the test of time is no small feat and the Olympic logo is the perfect
Design is everything
Be better When we design brands, we keep it simple, well-thought through and authentic - and it works every time. People often feel that they need to recreate their entire brand and image, but it's not always necessary to re-invent