Business Branding: Why do I need a brand?
When it comes to business branding, I’ve been asked one question so many times – “Why do I need a brand?“-
“Why should I spend money on defining a brand for my business?“-
“Why can’t I just get my little cousin to design me a logo? He has some Photoshop skills.“
Truth be told, if you start a business, you’ll have a brand whether you like it or not. When it comes to business branding, it is impossible to avoid creating a brand; people will decide for themselves who and what you are and that impression will become your brand.
Naturally, leaving it up to Joe Public to decide who and what your brand is, is a big risk and something that should be avoided at all costs. People will get an opinion about your brand and once that opinion has been formed, it will be very difficult to change it. For this reason, it is better to create an intentional brand, rather than leaving your business branding to chance.
By spending time on developing a brand, you can tell people who you are – and with a good brand, they will believe you.
Major Benefits of Having a Brand:
Branding makes it clear to consumers why a product or service is better than any other on offer.
Connecting with people
A strong brand connects with people culturally, economically and emotionally. A strong brand will earn customer loyalty and trust.
Brands create value by adding an emotional significance that exceeds the basic value of the product or service.
Branding makes business strategy visible. This could be a change of ownership, change of direction, change of market, or the launch of a new product or a startup business.
Whether you’re starting a new business, trying to restore a lost reputation or looking to attract investors, the benefits of having a clearly defined brand are almost endless.
If you don’t have a clear idea of who or what your brand is, which emotions it carries and what the brand’s vision is, get in touch with Digital Drawing Room for a free brand consultation.
We can help you define and refine your brand. We can help you grow your business.
Digital Drawing Room Business Branding Examples
LORAINE ROUX – HIGH-END FASHION
ROLENE STRAUSS – MISS WORLD 2015
IPEXUS – ENTERPRISE EXCHANGE