End of Year - The Perfect Time to Get Your Business™ Brand in Order

Why should you get your logo, brand identity or website designed at the end of the year?

Having worked in the design and branding industry for close to 10 years, there's something about the end of the year that I have picked up: Business owners and marketers seem to think that this is not a good time to focus on branding, marketing and websites.

What many don't realize, is this: the end of the year, is the best time to make sure all your marketing collateral is in order. That way, you can look forward to a fresh start in 2017 without having to worry about getting any design work done. While a lot of business owners take it slow towards the end of the year, we prefer to go full-steam ahead - this allows us to focus solely on bringing in new business when the new working year kicks off. No need to worry about marketing materials first.

The start of the holiday season brings an opportunity for business owners to focus on the new year and what better way to start the new year than a fresh look and feel for your brand, or your website?

To get an idea of how we can improve your marketing efforts for 2017, feel free to drop us an email at hello@digitaldrawingroom.com - we love a good chat, some coffee and brainstorming new ideas for businesses.

Why is a brand identity so important?

Branding is one of the most important aspects of any business, whether it's large or small. Retail or B2B.

It's your promise to your customer, it tells them what they can expect from your product or service. It's who you are and who you want to be, and most importantly, how people will see you.

The foundation of your brand is your logo. The website, the packaging, the promo materials should all integrate your logo and this will communicate through your brand.

Your brand strategy is how, what, where and to whom you plan on communicating and delivering your message to.

Therefore, it needs to be defined:

This is the process of 'business self-discovery'. It is uncomfortable, it is difficult and it is time consuming, but it is by far one of the most beneficial factors of creating your brand identity.

Here are a few examples of questions you need to ask yourself:
  • What is your company's mission?
  • What are the benefits and features of your product / service?
  • What do any customers you already have think of your company?
  • Are there any qualities you want them to associate with your company?
How do you start:
  • Get a great logo/brand
  • Write down your brand messaging
  • Integrate your brand
  • Create a 'voice' for your company that reflects this brand
  • Develop a tagline
  • Be consistent
Digital Drawing Room can guide you through all aspects of this journey, right now, with extensive knowledge in brand and logo creation, straight through to delivering your brand with a consistent message across all marketing channels.

For an obligation-free consultation, feel free to email us on hello@digitaldrawingroom.com

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+27 21 824 1621,

+27 21 824 1620,