WHY 2017 IS THE YEAR TO FOCUS ON DIGITAL MARKETING FOR YOUR BUSINESS

While digital marketing has experienced constant growth in the last couple of years, it has finally reached a point where more money and effort are being spent on digital marketing, than traditional avenues like television and print.

Digital marketing has become the largest media channel by spend for the first time ever and businesses who have not yet made the leap to digital, are at risk of falling behind.

2017 is the year where advertising on social media platforms, Google's search and Google's display network, will skyrocket past any other form of advertising.

Business owners all over the world are starting to reap the benefits of marketing methods that are cost-effective and where return on investment (ROI) can be calculated more accurately than ever before.

The measurability of digital marketing is something that sets it apart from many other marketing avenues - what's more, being able to target the location, age and interests of your audience, means you only reach people who are likely to be interested in your products or services.

WHAT CAN BE ACHIEVED WITH DIGITAL MARKETING

In September 2016, Digital Drawing Room won the digital marketing account for a national home removal and moving company. At the time, they were spending close to R 95 000 per month on Google AdWords in a very competitive industry.

By the turn of the year, spending on Google AdWords was almost halved to R 49 000 while keeping the leads that were generated, steady.

These drastic cuts in their marketing spend, allowed us to free up some funds that are being used to further convert clients on Facebook. Website visitors are re-targeted to encourage them to return to the client's website, or to offer them alternative services.

The graphs below indicate how Total Spend and Cost Per Lead were decreased by Digital Drawing Room.
Reduced Digital Marketing Spend
Reduced Cost Per Lead

HOW MUCH DOES DIGITAL MARKETING COST?

Another great advantage of digital marketing, is the flexibility of the costs involved - by working closely with every client, we determine what their budget is and what we can offer them.

While the company mentioned above, spends more money per month than most small businesses can afford, it is worth noting that this is for national Google AdWords campaigns in a very competitive industry. Chances are, your business will be able to get away with spending a lot less.

If you are interested in finding out more about our digital marketing offering, click here, or drop us an email on hello@digitaldrawingroom.com- let's grab a coffee and see what we can do for you.

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LOCATION


OFFICE 1A,
SAN DOMENICO BUILDING,
10 CHURCH STREET,
DURBANVILLE,
CAPE TOWN

CONTACT US


SALES & OPERATIONS
+27 21 824 1621,

DESIGN STUDIO
+27 21 824 1620,

DESIGN STUDIO
hello@digitaldrawingroom.com