In business, leads are everything. Without generating leads, you can't generate sales and without sales, you have no business. With the introduction of digital and online marketing platforms, businesses have had to re-look their lead generating methods. Many businesses have
When comparing successful brands to successful countries, the parallels are clear: both have foundations, they have stories, their own ethics, a unique way to communicate, history, strong leaders and their own traditions - when defining your brand culture, you
“The sweetest word in the brand universe is your brand’s name” – Bill Schley + Carl Nichols Your name is the first and most powerful element of your brand. A great brand can help you stand out in the market.