JNA Group

JNA Group

Previously known as Lucas Quality Thatchers, we had the tricky task of rebranding a company with a rich history in the South African thatching industry. As their business evolved into one that provides a wider range of construction services, so did their brand need to evolve.

When the vision for your business expands, your brand can become too small to live up to the newly set standards. As your business grows, certain elements that could hold you back, will inevitably stay behind – we don’t see a rebranding as goodbye, but rather as farewell.